How Saltzen doubled search visibility in 60 days.

Saltzen already had something most new clients don't: genuine footfall and word-of-mouth doing real work. The opportunity was in making sure that offline energy translated into online visibility, and that people who were already looking for what Saltzen offered could actually find them.

We ran a full visibility audit and got to work on the technical foundations: site structure, on-page optimisation, and content aligned to the search queries that actually mattered. Google Business Profile was set up properly and local schema implemented so search engines had a clear picture of the business. Clean, methodical work across every layer.

By the end of April, search clicks were up 126% and impressions had grown 182%, meaning Saltzen was appearing in front of significantly more people than just weeks before. Total users were up 18.5%, new users up 22.6%, and sessions grew 10.7%.

The more telling numbers were in the behaviour. Online booking clicks jumped 71.4%, going from 21 to 36. Click events grew 39%. User engagement rose 11%. Email clicks registered for the first time, moving from zero to 3. A small number, but a new conversion channel starting to open up.

For two months of work, these are exactly the kinds of signals you want to see early.